Business Development
We have worked with many businesses to help them convert their ideas into reality.
One particular business we are working with is incredibly exciting for everyone here at ImOnline Studio. The business which cannot be named yet has asked us to launch its new whiskey brand.
You can check below the roles that were required from us:
Brand and Logo Design
As well as creating a name for the whiskey we placed an emphasis on color coordination and the elements within the logo which represented the brand’s purpose and vision.
Marketing strategy
We have devised a marketing plan to fall in line with regulations for the promotion of this brand. As there are certain restrictions on the advertisement of alcohol this was a challenge that we had to overcome.
As well as this, finding and defining the target audience was also a core focus for us in developing the marketing strategy.
Bespoke website design
We designed a bespoke website design for this business taking into account every factor of what they stand for and what their purpose was.
The unique design that we used included a custom landing page as well as a custom under construction page and much more.
Product image/photoshoot
We ran a photo shoot for the products of the business using only the best cameras and lighting techniques available to ensure that the product imagery which will be used on the website and in advertisements is clear and crisp for the consumer to see.
We further edited the images and optimized the coloring and lighting of the products to make it look as though you were in the store viewing them on the shelf.
Launch events
We organized multiple launch events to spark interest from publicans, resellers, and anyone who has a fond interest in whiskey.
This was advantageous as it put the company in the mind of not only customers but organizations who will be reselling their drinks.
This allowed the business to answer any questions customers may have had and to tell the public about its mission, vision, and goals.
Drinks development
We brought in a mixologist to assist us in understanding the whiskey and to see what cocktails suited it best and compliment the drink the most as well as create a new cocktail, especially for this whiskey type.
This is beneficial as it separates the whiskey from other brands that have not utilized their drinks properties to their full potential.
Story ARK for brand
We assisted the company in configuring its story and how it had relevance to the brand. Emphasizing why leading factors within the story came to the development of the business and led it to what it is today.
The importance of a story for a business in the whiskey sector is crucial to what sets it apart from its competitors. As well as this it helps build a relationship with its customers.
